Gate Customer Newsletter
Issue: January 2015

VPS: The Sweet Spot Between Shared and Dedicated

Searching for a hosting solution more powerful and secure than shared hosting, but less complex and costly than Cloud Hosting or Dedicated Servers? Need a reliable offering to resell to your end customers, allowing you to manage multiple hosting accounts from a single interface?

Sounds like you’re looking for Virtual Private Servers (VPS), a core service from Our VPS plans include the Plesk control panel from Parallels, from which resellers can easily configure and manage hundreds of websites within a single plan. Individuals who don’t want the burden of managing their own server also find VPS useful for projects too complex for shared hosting.

VPS service from provides the following advantages:

  • Price & Performance: Take advantage of cutting-edge infrastructure and network performance. We aren’t colocated – we own and operate all of our own data centers, so we’re in complete control of every aspect of delivering a highly reliable, high-performance service.
  • Top-Notch Service: Unlike many of our competitors, 24x7x365 expert phone-based technical support is included free in every plan.
  • Fifteen Years’ Experience: We were one of the first hosting companies to offer VPS, and have more than 200,000 customers across six data centers.

Visit our website now to learn more about our VPS offerings.

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In This Issue
VPS: The Sweet Spot Between Shared and Dedicated
4 Ways to Improve CPU Usage in a Shared Web Hosting Environment
Analyzing the Best Google Analytics Tips
Connect with Us on Social Media
VPS Deal
Do-It-Yourself Web Presence

Dec. 31, 2014
Keeping Your Business Relevant Online in 2015

Jan. 5, 2015
Three Things Small Businesses Must Do To Increase Word of Mouth and Improve Customer Communication in 2015

Blue Kite Marketing
Dec. 11, 2014
Want to be a Better Content Marketer? Think Like a Journalist

4 Ways to Improve CPU Usage in a Shared Web Hosting Environment

Many companies utilize a shared Web hosting plan to better offset costs and balance server capacity, especially if they don’t need a full server or lack the technological prowess to operate or maintain one independently.

What is shared hosting?

Shared hosting simply means that your website is being housed on one large server along with many other websites; each site is separated from one another but draws on the same system resources. A good example of this is WordPress, a blogging and publishing tool in which users can create their own websites and house them on the central WordPress server. In this way, even the least tech-savvy person can create as many different domains as he or she likes and get to blogging in a matter of minutes using a shared Web hosting plan.

While we’ve mentioned some of the benefits of using a shared Web hosting plan, there can also be challenges—specifically, central processing unit (CPU) usage.

So, what is the CPU?

The CPU essentially represents the brains of the computer that is the host server; it handles all of your pertinent information and executes your programs. So, in a shared Web hosting environment, multiple servers are usually housed on multiple CPUs, which can complicate things compared to housing on a single CPU.

When multiple requests are made of the CPU simultaneously, the hardware can get overloaded. The requests will be queued and handled in turn, and each request will receive a fraction of a second processing time before the next request is handled. By queuing them in this manner, each request can be handled more quickly; however, depending on certain things such as the size of the request or how much Web traffic is occurring, processing time can slow down, which can degrade performance.

Four Ways to Improve Your CPU

No matter the cause, when you’re sharing your Web server with a number of other sites, if one user’s request is especially heavy it can cause a domino effect. This forces the entire group of users under that shared plan to suffer a loss in performance.

Your managed hosting provider may tackle this issue in one of four ways:

  1. Wait for the issue to arise before taking action:

    Some Web hosts may load websites onto the servers and wait for the issue to arise before taking action. In this case, you may receive an email from your hosting company informing you that your site is drawing on too much CPU power.

  2. Employ CPU throttling:

    This method monitors CPU usage across sites and limits the processing power each site can access. By preventing one site from monopolizing the processor, others on the server are protected from service degradation. In this case, only the “offending” site will suffer a loss of performance.

  3. Allocate CPU processing across each site uniformly: 

    Some Web hosts will aggregate each site being run on the server and allocate CPU processing and memory limits across them equally. This method may prevent one site from impacting another but it is considered a quick fix as it doesn’t offer the flexibility to handle peak periods as easily without a loss of performance.

  4. Migrate to cloud computing:

    This allows a Web host to connect to multiple servers so that CPU capacity can be dynamically shared between those servers. Therefore, if a server is undergoing a spike in demand, its resources can be bolstered by the resources of an underutilized server. This leads to more stable performance across the board as loads are evened out between processors.

Not sure where to start seeking a reliable Web host? Click here to read the six things to look for when shopping for one.

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Analyzing the Best Google Analytics Tips

Google Analytics is a powerful, free tool that can give business leaders an in-depth view of the effectiveness of their company's online presence. In the first part of this series, we examined an array of available features as well as the benefits for enterprises that leverage those capabilities. In this entry, we'll go beyond the surface of the program to get a better idea of the various uses of Google Analytics.

Getting started: Google Analytics homepage

Let's begin with the homepage. Social Media Examiner contributor Kristi Hines noted that this page immediately offers some basic information, including the list of websites connected with your Google Analytics account, the total number and duration of sessions, and the bounce and goal conversion rates for all the sites listed.

The homepage is searchable and customizable – the page includes a search box for easy navigation of the websites included in your account, as well as the ability to mark the most important sites with a star.

This page also includes a date range feature, enabling you to see historical information about a certain website over a specified time period, or compare these statistics to the platform's current data.

More information: Google Analytics reporting

The homepage provides an overarching view of the basic metrics for each website. However, for a more in-depth picture, users can navigate to the Google Analytics Reporting page, accessible through a menu bar at the top of the screen. This menu also provides options for the homepage, Customization and Admin sections.

Once on the Reporting page, the left sidebar offers the ability to locate and view certain reports and resources:

  • Dashboards: This tool allows for a more customized view of the data presented through the use of widgets. Hines pointed out that this is an easy to use, valuable feature of Google Analytics as it provides critical information subsets at a glance.

  • Intelligence Events: This tool enables the creation of notifications to alert you when certain events take place, including when certain goals or metric benchmarks are reached.

  • Audience through conversions reports: Hines noted that the most critical data can be found in the Audience, Acquisition, Behavior and Conversions sections, which offer reports on website visitors, traffic sources, goals and content. For a refresher on these features, take a look at the first part of this series.

Customize the view of your audience

One of the biggest advantages of Google Analytics is its insight into your customers' behavior. The program makes it easy for you to take an in-depth look at your website visitors, customizing how information about these consumers is presented.

WordStream contributor Dan Shewan drew attention to the Interests Overview section under Audience reporting, where you can access a broad view of Interests reports, including different subsets of information based on the type of users visiting the site. The Interests and Demographics reports – both accessible within the Audience reporting menu – provide an in-depth view of the type of individuals visiting your site based on their specific interests, age and gender. In the case of Shewan's reports, he was able to glean that the majority of his website visitors are males between 25 and 34 years old, working in financial or investment services who have an interest in technology.

With this information, website owners can create custom segments to separate users depending on the available categories through the Audience reporting menu under the All Sessions drop-down menu. Shewan noted that certain segments can now be viewed and compared.

"This segment can now be measured against other visitor traffic to gain insight into how certain types of visitors behave in comparison to one another," Shewan wrote.

By leveraging these in-depth Google Analytics capabilities, website owners are able to see just how their overall audience is interacting with the platform, how certain subsets are behaving and historical comparisons. Armed with this information, page administrators are able to craft a more focused, effective website that will not only benefit their business, but will provide the solutions their customers are seeking.

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