Value Traffic - FAQ

Frequently Asked Questions

General Questions
Common terms
Traffic Questions
Ad Questions

General Questions:

What can ValueTraffic do for my business?

• Average issuance is less than 2 days


• Domain and identity authentication and verification


• Company details are included in certificate contents

How does it work?
Our highly trained and experienced marketing analysts have spent years learning the "ins and outs" of marketing online. They know exactly how to find the best traffic for your site. Our flow chart explains the entire process.

Please note that the guarantee is invalid during any month where traffic disruption occurs due to customer billing issues or violations of terms of service.

How much does ValueTraffic cost?
Although most online marketing companies charge thousands of dollars per month, we offer ValueTraffic plans starting at only $300/month. The reason we are able to do everything we promise for such a low price is because our team has developed an exclusive approach to traffic driving based on three main tenets:

• We use the most up-to-date online research and reporting tools, this dramatically reduces the time spent analyzing each unique marketplace.


• Our team consists of highly productive, passionate and experienced marketers that really enjoy the challenge of building your online business.


• ValueTraffic is designed to service our customers. We're willing to make less each month but earn a long-term revenue stream by providing this great value to you.

ValueTraffic or ValueTraffic Local - Which is best for me?
ValueTraffic Local targets a specified, designated area, while ValueTraffic reaches a much broader cross section of potential customers.

Since ValueTraffic Local is limited to only those customers searching from a specified, local market you are not guaranteed the amount of visitors ValueTraffic promises, however those visiting are more frequently qualified, "ready-to-purchase" customers.

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Common Terms:

What is an "impression" or "ad view"?
Every time an advertising vendor or search engine shows your ad, it's called an "impression" or "ad view". This means that if someone has typed one of your targeted search phrases and your ad comes up on the page, one impression or ad view has been created. Impressions do not mean that a person has visited your web site, just that they have seen your ad.

What is a "click" or "visitor"?
If a person clicks on your ad in order to visit your web page, then ValueTraffic records that as one "click" or "visitor". The total number of clicks or visitors is called your "web site traffic". These are visitors that have come directly to your web site by clicking on your ad because they are interested in your products or services.

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Traffic Questions:

How do you know what type of traffic I'm looking for?
Our marketing analysts will conduct a thorough assessment of your web site once you sign up for ValueTraffic. These market analysts look at the following factors:

• What products and services are offered?
• How should we target prospects?
  • Demographically
  • Psycho graphically
  • Geographically
  • By online community
• Who are your competitors?
• Where do they get their targeted traffic?
• What types of keywords or search patterns are associated with your target market?
• Which advertising language leads to the highest response rates?

Where will my traffic come from?
While your traffic will come from a variety of sources, you can be certain that it will include major search engines like: Google, Yahoo, Ask.com, and AOL Search. Every business is unique and each demands a different approach to gaining customers. Our marketing analysts will identify those online placements that will yield the most targeted and productive visitors.

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Ad Questions:

Who will see my online ads?
Your ads will be highly targeted, this means they will be seen by those visitors who are most likely to convert into your customers. Based on our market research of your web site and years of online media buying experience, we match the proper online audience to your site.

How often will my ads run?
Ads will run continuously based on your marketing budget. Once your marketing spend has reached its limit, your ads will discontinue running. Ads are scheduled to rotate in and out over an entire month to assure optimum viewing and so they reach a larger cross section of targeted online users during peak hours. Ads are also keyword specific and are in "competitive rotation" with other ads, purchased outside of ValueTraffic, that share the same or similar keywords.

How is ad placement determined?
Our online marketing specialists look at your web site to help determine the best placement for your business. After researching your business and advertising needs, our online marketing specialists will determine the best location and keywords for your ad. One of the most effective places for ads is on the top search engines because of the targeted nature of their search features, ad placements and the large amounts of traffic they receive.

Can we change the ads or keywords at anytime?
Our marketing specialists constantly monitor your keywords and ads, they look for places where we can improve their performance. This means that at anytime, your keywords and ads can be changed to better fit your growing business.

Why are my competitors' ads above me?
Due to the competitive nature of online advertising we cannot always guarantee top placement of your ad. There are, at any given time, a number of companies in your market as well as peripheral markets that compete for the same ad space. Ads are placed in rotation and spread over time to optimize your campaign and end user ad views. Continuous ad placement in one space requires an "ad buy" which is much more expensive than ads in rotation as ValueTraffic offers.

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